Archive | February, 2011

Business cards in a digital world

February 9, 2011

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Business cards in a digital world

The rise of social media, smartphones and instant messaging services has led many to believe print media is waning and that traditional promotional materials such as business cards are becoming irrelevant.

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Coupons: print or digital?

February 9, 2011

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Coupons: print or digital?

Coupons have traditionally been one of the most recognizable – and usable – print marketing items available.

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Direct mail marketing growing in relevance

February 9, 2011

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Direct mail marketing growing in relevance

Even as digital and online media become the universal marketing method for businesses large and small, many companies are returning to direct mail to complement their overall strategies.

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The Art of Design #4: Brochures

February 8, 2011

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With so much available space and design options, designing a brochure can be a daunting task. You have a lot of information to present and you want it all to stick with your clients. With so many options for design, how do you get started? That’s why we’ve collected this huge list of wonderful brochure [...]

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The general outline of a direct mail message

February 8, 2011

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The general outline of a direct mail message

Drafting direct mail marketing material may seem like an intuitive process, but there is a lot more to writing copy, designing the layout and choosing a format – flyer, postcard, brochure or newsletter – than one may first assume.

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Direct mail marketing tips for entrepreneurs

February 8, 2011

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Direct mail marketing tips for entrepreneurs

When launching a business, entrepreneurs face a number of challenges, including establishing an effective marketing campaign to spread the word about their new company.

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Tips & Bits # 16: Trends You Need to Know for Your Best Marketing

February 7, 2011

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1. Room for B2B Marketing Social Media Improvement It’s time to not just use social media for your business, but to learn how to truly make these channels work for your business.

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Using humor in direct mail campaigns

February 7, 2011

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Using humor in direct mail campaigns

There is a long standing belief in marketing and advertising circles that the use of humor does not help to generate prospects, new customers or significant returns on investment.

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Our Daily Best: Week of Jan. 30th

February 4, 2011

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Were you as productive as we were this week?? If not, you can always get better with the tips, resources and awesome links we’ve posted in this week’s Our Daily Best!

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Know Your Customers – Don’t Sell, Learn to Help Your Customers Buy

February 4, 2011

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The current ongoing economic challenges have altered buying behavior. Many people are minimalizing, and downsizing – in short, they’re not buying as much. Smart businesses respond to this change as a challenge. Here are some ideas to help you get away from trying to “sell,” and into the mode of helping your customers buy.

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Small Business, Big Marketing: 10 Tips for High Impact Marketing on a Small Business Budget

February 4, 2011

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All businesses, no matter their size, aim to maximize their marketing budget. But for small businesses, with little to no financial elbow-room, it can mean the difference between profit and failure. Here are 10 tips for creating high impact marketing on a small business budget.   

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Inspiration for Your Brand Identity Logo Makeover

February 4, 2011

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For many businesses there are certain junctures when they have to consider creating a new brand identity. For instance, updating a brand logo so it’s more modern is a fairly common reason for making over a brand identity. Other reasons might be the need broaden appeal or your current products or services are not accurately [...]

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A marketing plan can be a guide through changing times

February 4, 2011

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A marketing plan can be a guide through changing times

Employment, small business lending, factory output, marketing spend, consumer activity, confidence – all these critical economic indicators are on the rise, forcing small businesses to take a look at their own plans for the coming months.

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Report: Agriculture engaged in print marketing more than any other industry

February 4, 2011

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Report: Agriculture engaged in print marketing more than any other industry

A report released Friday by the Content Marketing Institute shows how professionals in the agricultural industry use marketing materials, finding print to be the most common and most effective medium.

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Photobomb #15: DIY Pinhole, HDR Tips, Google Domination and lots more!

February 3, 2011

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It’s Thursday which means it’s Photobomb time! Today you can create your own pinhole, get some HDR tips, dominate Google, take some Photoshop tutorials and lots more! Come take a look and get your photos bombed!

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