Archive | February, 2011

The Art of Design #6: Posters

February 22, 2011

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Posters offer some of the best designs of any print product available. You have a lot of space, you have to make it stylish to catch the viewers eye and you have to convey the most vital information, quickly. These elements allow for some amazing and creative designs to be created that wouldn’t really work [...]

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Study: Loyalty Programs Boost Customer Interaction, Sales

February 22, 2011

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Study: Loyalty Programs Boost Customer Interaction, Sales

Business marketing – be it for a small startup or a massive conglomerate – essentially boils down to two basic strategies: customer acquisition and customer retention, each with their own styles and methods of contact.

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Microsoft Makes Big Deal With Commercial Printer

February 22, 2011

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Microsoft Makes Big Deal With Commercial Printer

Washington-based software giant Microsoft has reached a multi-million pound deal with the British printing firm Alderson Print Group to create a range of direct mail, marketing and point-of-sale materials, reports Print Week.

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Tips & Bits #18: Let’s Get Private

February 21, 2011

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Everyone needs privacy. With the online social media world, that need seems to get dismissed simply by signing up. Take control back with these tips and bits that will keep your life in the eyes of the people you actually want to see it!

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As Marketing Industry Changes, Adaptation is Everything

February 21, 2011

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As Marketing Industry Changes, Adaptation is Everything

As recent marketing innovations such as social media, search engine optimization and mobile location-based advertising have all but revolutionized the medium, opening new doors and opportunities for consumers and businesses alike, it can be difficult to stay informed and up-to-date.

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Direct mail campaigns should be personalized

February 21, 2011

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Direct mail campaigns should be personalized

One of the major challenges direct mail marketers face is in convincing recipients that their materials are not in fact "junk" and that they retain a certain value.

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Our Daily Best: Week of Feb. 14th

February 18, 2011

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As the days go by, we have the chance to be the best we can be, everyday. That takes learning, trying, failing and getting better. That’s why we do Our Daily Best for you. We aspire to help you to become better at what you already do well. You can find yourself here every week [...]

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What’s Next: Just What is Branding, Really?

February 18, 2011

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Personal branding is all the rage, and we all know companies have a “brand.” But what does branding really mean? And what do you need to know to make sure you’re doing what you should be doing for your brand?

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51 Ideas for Marketing Your Design Services

February 18, 2011

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From creating freebies to becoming an online expert, there are tons of great ideas you can use to market your web and graphic design services.

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Provide An Incentive With Your Direct Mail

February 18, 2011

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Provide An Incentive With Your Direct Mail

A recent survey by online small business community Manta found 77 percent of surveyed companies plan to increase their spending this year, with nearly half of those respondents citing marketing as their top priority.

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Photobomb #17: Gigapixel Image, Macro Shots, SEO and a lot of How-to!

February 17, 2011

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You can do it! You can make a Gigapixel Image! You can shoot portraits with a single light! You can get macro shots with any lens! You can even be just like JC Penney (until Google catches you). You can do all these things and more simply by checking out this week’s Photobomb!

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Headlines Are Everything

February 17, 2011

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Headlines Are Everything

A unique and effective print marketing campaign is able to grab the attention of consumers and prospects and firmly embed a brand’s logo, message or idea directly in their memories, while the different style of marketing are essentially different roads toward the same ends.

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Business Cards: Be Unique

February 17, 2011

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Business Cards: Be Unique

As a number of recent studies have shown, the print industry is rebounding from the recession, and small businesses, entrepreneurs and professionals should take the time to focus on their promotional strategies.

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Graphic Design Roundup #19 – Free Design Files, Landing Pages, WordPress, Icons, & Tips

February 16, 2011

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I think I found some great links this week. Tons of free PSDs, inspiration, and tools to get you going.

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Sweet Spot #21: Champagne Taste on a Beer Budget

February 16, 2011

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I, like most people, am guilty of what some call “champagne taste on a beer budget” or “eyes bigger than her stomach” or “expensive” or simply “living beyond her means”. It’s a heavy load to bear, especially without help from trust funds or doctor salaries. Lately, with the help of a growing number of discount [...]

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