Paper company releases brochure praising multichannel marketing initiatives

Coming off a year of enormous changes and transitions in the marketing world, an Ohio paper manufacturer has released a brochure touting the importance of integrated marketing initiatives in the increasingly digitized world.NewPage's "Getting Personal" brochure is an educational pamphlet that points out the relevance of social media, search engine optimization, mobile, print and other […]

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Holiday marketing advice for small businesses

As the holiday season gets into full swing, it is often a good idea for small businesses to invest in some holiday cheer. Much more so than one would think, consumers appreciate holiday-themed sales, rebates, shopping experiences and even marketing ploys.Accordingly, businesses, particularly in the retail industry, may want to consider launching some last-minute holiday […]

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