Archive | December, 2010

Marketing budgets remain level, but print still reigns king

December 1, 2010

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Marketing budgets remain level, but print still reigns king

According to a study released Tuesday by BDO, a significant majority of chief marketing officers claim their marketing budgets for the holiday season remain consistent compared to last year. The Retail Compass Survey found that 63 percent of CMOs said their budget was flat, compared to 55 percent in 2009.However a smaller percentage of marketers [...]

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