It is somewhat ironic how postcards, which were originally intended to provide recipients with a brief glimpse of another area of the world, are now being traded and collected as a means to look back in time.This fascination with the past is what has driven the sale, distribution and collection of old postcards. This week, [...]
Archive | December, 2010
As postcards becomes sources of nostalgia, a hobbyist pays tens of thousands of dollars for collection
December 8, 2010
I sometimes find it funny that I work in a field where a 20% open rate is considered a success. Let’s face it; where else would you consider that percentage successful? What if we could get 20% on a test at school and still pass? Or God forbid we have drivers out there who only [...]
Business cards may be the most ubiquitous personal marketing medium around, but far too many professionals use them in dull and uninspired ways. For a device that is meant to attract the attention of potential customers or business partners, it is surprising that so few get creative in developing their cards.As they are small and one [...]
During the last decade or so, postcards as a medium for communication have largely been replaced by electronic mediums such as email and social media. However, they remain just as popular as collectors' items, sources of nostalgia and even historical documents.Because of their retro appeal, they are beginning to increase in value, especially as they age. [...]
December 6, 2010
From the Official Google Blog “Being bad to your customers is bad for business” “A recent article by the New York Times related a disturbing story. By treating your customers badly, one merchant told the paper, you can generate complaints and negative reviews that translate to more links to your site; which, in turn, make [...]
Welcome back to the grind!! Since you were probably working so hard this week catching up from the holiday weekend, you might of missed our outstanding daily posts from the week. So stop catching up on work and catch up with us!
As you probably know, Bing now powers Yahoo search, too. According to John Pring on Six Revisions, roughly 30% of the search market is now going to Bing. So, if you’ve been ignoring this little slice of potential business now might be the right time to get started. Here are some key takeaways from Pring’s [...]
Think support marketing. Online consumers want “details, facts, comparisons, and feedback from other customers.” In short, they want to know what other people think about your business and products while they steer around your carefully chosen marketing hype. To get you warmed up for marketing in the New Year, here are some useful links and [...]
As you continue to develop your copy for the 2010 holiday season and fine tuning your last minute campaigns, keep the following tips in mind to help your small business make the most of the consumer spending season.
Taking photos under the rain or in bad weather can be really difficult and risky thing to do. Our common reaction when we see its raining we immediately put our cameras away. But little do we know you can turn this downtime into great opportunity to take really cool and romantic photographs. Just take a [...]
Ad revenue, the most prevailing challenge to the print media industry continues to show few signs of giving in, as a recent report from the Newspaper Association of America shows the industry's print and online ad revenue for the third quarter to have fallen 5.4 percent.The figures mark the 15th consecutive plunge in quarterly revenue. [...]
December 2, 2010
Good ol’ Rusty has rustled some hearty social media links for you today! Your intervention, a new twitter search, how to make some money off that blabber blog of yours, branding yourself on linkedin and the first crossover of real life and social gaming…. and it’s just so cute!
December 2, 2010
For marketing professionals, the holidays mean amping up their game to take advantage of the astronomical level of consumer activity that comes along with this time of year. A recent study by comScore reported that total online sales for Cyber Monday reached more than $1 billion – the heaviest level of online spending in history.With [...]
December 1, 2010
Prepare to get inspired with these examples of great design work, and free design resources. Click Here for more graphic design related post by me.
December 1, 2010
Over the past couple of years, marketers have come to realize that social media is not some passing fad and that its relevance to both consumers and businesses is universal and still growing.But whenever a new promotional medium rears its head – be it radio, television or the internet – marketers are quick to embrace [...]