Archive | December, 2010

The White List #9: Email Strategy, Testing, Databases and Inspiration

December 14, 2010

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Email Julie here once again with some great e-mail resources for you! Devise a strategic email marketing plan for 2011, learn how to do email testing, simplify your email database and even get inspired by a ton of the biggest company emails without getting the spam yourself. I’m Julie and I’m here to rock your [...]

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Tips & Bits #9: Marketing Predictions, Brand Awareness Resources, & Tips to Market Your Business

December 13, 2010

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Happy Monday! Time for this week’s Marketing Tips & Bits and this week it’s chalk full of tips, resources and links for all your Marketing needs. Happy Marketing for the week!

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Holiday marketing advice for small businesses

December 13, 2010

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Holiday marketing advice for small businesses

As the holiday season gets into full swing, it is often a good idea for small businesses to invest in some holiday cheer. Much more so than one would think, consumers appreciate holiday-themed sales, rebates, shopping experiences and even marketing ploys.Accordingly, businesses, particularly in the retail industry, may want to consider launching some last-minute holiday [...]

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Our Daily Best: Week of Dec. 6th

December 10, 2010

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If you missed it… you REALLY missed it. We had SEO, we had web design tools, we had photoshop on your phone, and we even hooked you up with the path to a better career. Maybe next time you won’t be so busy at work? Yet, we still love you, so we have the best [...]

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Answer 4 Simple Questions about Your Customers

December 10, 2010

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The best place to start when developing copy for online sites and social media, or for direct mail campaigns, is with your customers. But, what if you don’t have the time, or money, to do market research – or even to develop and implement a survey to gather information about your customers?

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5 Easy Ways to Spread Kindness for the Holidays!

December 10, 2010

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With the holiday season in full swing, it’s easy to get carried away in the hustle and bustle of shopping, decorating, and eating. But let’s not forget what the season is really all about –generosity. Nothing will warm you up quite like knowing you’ve touched the life of someone else. Not even that eggnog latte [...]

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The Business Card: Impress GDP

December 10, 2010

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We had the privilege and opportunity to interview Victor Mera from Impress GDP for our new blog feature, The Business Card. Impress GDP has been a customer of ours for over seven years, and we’ve both learned from each other throughout the years. We truly value our relationship and are very excited to kick off [...]

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Variable data printing and the modern small business

December 10, 2010

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Variable data printing and the modern small business

The ever-evolving marketing world is increasingly becoming dominated by social media, search engine optimization and other web-based mediums. A recent survey by MagnaGlobal projects total spending on internet marketing will reach $117 billion worldwide by 2013, surpassing print for the first time.To keep up, small businesses need to forge multichannel campaigns with cost-effective print initiatives.Writing [...]

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Small business tips for designing a company logo

December 10, 2010

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Small business tips for designing a company logo

At some point in the development of a small business startup, owners and managers will need to decide on a logo to represent the company. As your logo serves as a symbol of your company that will be used across all visual media, you need to devote strong attention to graphic design, message and even psychology."A [...]

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Photobomb#8: 10 Must Have Photography Apps for your Smart Phones

December 9, 2010

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We are currently living in a time of Nano Technology that is rapidly growing. The days of a mp3 player being just an mp3 player, a camera just a camera and a cellphone just a regular phone are long gone. The Smartphone industry is clearly taking over the digital age.

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Social Media Sheriff #9: Find an audience, find a job and find out who you are!

December 9, 2010

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Need help having your blog to stand out from the crowd? Need help finding a job? Need help finding out who you are? Dr. Rusty is here with insight, tips, tools and a nice hug to make it all better.

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Direct marketing versus social media

December 9, 2010

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Direct marketing versus social media

It is difficult to overstate the importance of integrated marketing campaigns. As social media becomes a norm for social and business interactions, many have begun to see it as a direct competitor to direct mail or other print marketing media.However, today's marketing strategies are multichannel and incorporate as many different mediums as possible. And when [...]

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Graphic Design Roundup #9 – Design Tools, Infographs, Freelancing, Poster & Money

December 8, 2010

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A new year is approaching. So here are some design tools, and helpful articles to get ready for 2011.

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Internet marketing to surpass print by 2013

December 8, 2010

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Internet marketing to surpass print by 2013

Spending on web marketing is expected to surpass print within the next few years, according to a new report by MagnaGlobal. Total spending on internet marketing will reach $117 billion worldwide in 2013, surpassing newspapers for the first time.The study also projected a 5.4 percent in advertising – up from 4.2 percent in a previous [...]

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Print marketing for startups

December 8, 2010

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Print marketing for startups

Entrepreneurs launching startups face a number of challenges in the early stages of development. However, nothing is more important than getting the word out about your business. It does not matter how brilliant your business model or idea is; if nobody knows about it, nobody will go for it.This means marketing, and lots of it. A [...]

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