This year, spending on online advertising surpassed that of print newspapers for the first time, according to data collected by research firm eMarketer.U.S. advertisers will have spent $25.8 billion by the end of the year, compared to $22.8 billion in print, according to the Wall Street Journal. Total ad spending is expected to grow 3 [...]
Archive | December, 2010
December 20, 2010
Juliet Annerino is a singer and composer of jazz, neo-soul and lounge. Her first foray into performing began in the subways of Chicago, where she learned to perform for a diverse and challenging audience. Her talent has taken her across the world and she has performed at concert halls, nightclubs, festivals, theaters and private events [...]
Let’s All Make Some Noise! But why? You say. Because Saturday, January 22, 2011 marks the launch of “National Noise Night.” Nope, I’m not talking about running down the street with blow horns, I’m talking about music and entertainment and dinners and auctions and fun…Nationwide! How cool is that?
December 17, 2010
Suggest a topic and you could win a $50 printing credit. Our newest winner is Christine Maziarz and her suggestion for the Best Quirky Holidays to Market towards!
We brought you tips on better branding, 2011 strategic email marketing, web design tutorials, the new person of the year, holiday cocktails, and showed you how sweet your smartphone can really be. See what you miss when you spend your entire week busy? That’s ok, that’s why we do "Our Daily Best"!
Witness the power! The power of the mobile phone camera! Forget DSLRs; get your Droid!
A new survey from WhatTheyThink reveals 2010 to be a critical year for the printing industry. While revenues did not drop nearly as much as some had worried, the report claims, they did not grow as much as many had hoped."It's been a pivotal year, not just for the printing industry (it's been a year [...]
Forbes has announced it has partnered with MediaVest and comScore in an effort to determine the effectiveness of its print advertisements in drawing consumers to advertisers' websites.The project will use digital tracking methodologies to guage the impact of specific ads within the print magazine and how those ads create web traffic to the sites they [...]
Mark Zuckerberg is Time’s Person of the Year. Do I need to say anything more about the power of social media? Read more to find out how to use this power to your fullest advantage!
Nothing starts off a festive Christmas Party quite like the perfect festive cocktail! Colorfully placed in my Holiday Drink Station, I’ve found a few yummy cocktails to serve. Here they are for you to try yourself!
When it comes to personal networking, business cards are often seen as the primary marketing tool for today's professionals.Even as social media and web resources allow for businessmen and women to log their information in one location for potential clients, partners or employers to view, business cards remain the most efficient personal form of business [...]
This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]
Tons of great resourceful links below. If you like what you see, leave a comment.
Looking back on a year that saw dramatic shifts in marketing practices shows just how much modern small businesses need to boost their publicity and advertising game.The main shift was toward the internet, as the value of marketing strategies such as search engine optimization and email became increasingly apparent. According to a study by Forrester [...]
Coming off a year of enormous changes and transitions in the marketing world, an Ohio paper manufacturer has released a brochure touting the importance of integrated marketing initiatives in the increasingly digitized world.NewPage's "Getting Personal" brochure is an educational pamphlet that points out the relevance of social media, search engine optimization, mobile, print and other [...]