Archive | December, 2010

Online ad spending to surpass print for first time this year

December 20, 2010

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Online ad spending to surpass print for first time this year

This year, spending on online advertising surpassed that of print newspapers for the first time, according to data collected by research firm eMarketer.U.S. advertisers will have spent $25.8 billion by the end of the year, compared to $22.8 billion in print, according to the Wall Street Journal. Total ad spending is expected to grow 3 [...]

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Beyond Design: Juliet Annerino

December 17, 2010

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Beyond Design Juliet Annerino

Juliet Annerino is a singer and composer of jazz, neo-soul and lounge. Her first foray into performing began in the subways of Chicago, where she learned to perform for a diverse and challenging audience. Her talent has taken her across the world and she has performed at concert halls, nightclubs, festivals, theaters and private events [...]

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Let’s All Make Some Noise for the NDF Featured Event!

December 17, 2010

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NDF Featured Event Make Noise 2011

Let’s All Make Some Noise!  But why?  You say.   Because Saturday, January 22, 2011 marks the launch of “National Noise Night.”    Nope, I’m not talking about running down the street with blow horns, I’m talking about music and entertainment and dinners and auctions and fun…Nationwide!  How cool is that?

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What’s Next: Best Quirky Marketing Holidays

December 17, 2010

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Suggest a topic and you could win a $50 printing credit. Our newest winner is Christine Maziarz and her suggestion for the Best Quirky Holidays to Market towards!

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Our Daily Best: Week of Dec. 13th

December 17, 2010

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We brought you tips on better branding, 2011 strategic email marketing, web design tutorials, the new person of the year, holiday cocktails, and showed you how sweet your smartphone can really be. See what you miss when you spend your entire week busy? That’s ok, that’s why we do "Our Daily Best"!

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Photobomb#9: 10 Creative Mobile Phone Photographs

December 17, 2010

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Witness the power! The power of the mobile phone camera! Forget DSLRs; get your Droid!

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Publisher releases printing industry recap of 2010

December 17, 2010

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Publisher releases printing industry recap of 2010

A new survey from WhatTheyThink reveals 2010 to be a critical year for the printing industry. While revenues did not drop nearly as much as some had worried, the report claims, they did not grow as much as many had hoped."It's been a pivotal year, not just for the printing industry (it's been a year [...]

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Forbes to launch print advertising effectiveness study

December 17, 2010

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Forbes to launch print advertising effectiveness study

Forbes has announced it has partnered with MediaVest and comScore in an effort to determine the effectiveness of its print advertisements in drawing consumers to advertisers' websites.The project will use digital tracking methodologies to guage the impact of specific ads within the print magazine and how those ads create web traffic to the sites they [...]

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The Social Media Sheriff #10: Mark Zuckerberg is Time’s Person of the Year

December 16, 2010

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Mark Zuckerberg is Time’s Person of the Year. Do I need to say anything more about the power of social media? Read more to find out how to use this power to your fullest advantage!

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Sweet Spot #19: Christmas Cocktailing

December 16, 2010

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Santa Hat Drink

Nothing starts off a festive Christmas Party quite like the perfect festive cocktail! Colorfully placed in my Holiday Drink Station, I’ve found a few yummy cocktails to serve. Here they are for you to try yourself!

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When exchanging business cards, it is important to stand out

December 16, 2010

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When exchanging business cards, it is important to stand out

When it comes to personal networking, business cards are often seen as the primary marketing tool for today's professionals.Even as social media and web resources allow for businessmen and women to log their information in one location for potential clients, partners or employers to view, business cards remain the most efficient personal form of business [...]

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Amid declining sales, greeting cards take on a whole new holiday appeal

December 16, 2010

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Amid declining sales, greeting cards take on a whole new holiday appeal

This holiday season, as consumers head to shopping centers and ecommerce sites and spend in record amounts, it is surprising that many people are neglecting the age-old tradition of sending seasonal greeting cards.Over the past several years sales of greeting cards, as well as mail volume for the U.S. postal service, has slumped significantly as [...]

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Graphic Design Roundup #10 – iPad, Facebook Hack, S.E.O, Job Search, Products, Calendars

December 15, 2010

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Tons of great resourceful links below. If you like what you see, leave a comment.

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2010: A year of marketing transformation

December 15, 2010

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2010: A year of marketing transformation

Looking back on a year that saw dramatic shifts in marketing practices shows just how much modern small businesses need to boost their publicity and advertising game.The main shift was toward the internet, as the value of marketing strategies such as search engine optimization and email became increasingly apparent. According to a study by Forrester [...]

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Paper company releases brochure praising multichannel marketing initiatives

December 15, 2010

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Paper company releases brochure praising multichannel marketing initiatives

Coming off a year of enormous changes and transitions in the marketing world, an Ohio paper manufacturer has released a brochure touting the importance of integrated marketing initiatives in the increasingly digitized world.NewPage's "Getting Personal" brochure is an educational pamphlet that points out the relevance of social media, search engine optimization, mobile, print and other [...]

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