Archive | December, 2010

Photobomb#11: 15 Amazing Winter Wonderland Photographs

December 30, 2010

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I will be ending the year with some photographic winter wonderland inspiration. What better way to end the 2010 blog season than with some of the most beautiful images this side of the north pole. Have a safe and happy New Year and we’ll see you in 2011 with even more photography tips, resources and [...]

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Five reasons a postcard campaign is a smart marketing investment

December 30, 2010

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Five reasons a postcard campaign is a smart marketing investment

While all print media serves to reach consumers more directly than online formats, some print materials are more direct than others.

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A style guide can help outsourced graphic designers adapt smoothly

December 30, 2010

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A style guide can help outsourced graphic designers adapt smoothly

As a business with a trove of marketing platforms, PR campaigns, products and services, you have a certain visual style that is uniquely your own.

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Print advertising the best bet for early stage small businesses

December 30, 2010

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Print advertising the best bet for early stage small businesses

Because average consumers are barraged with advertisements on a daily basis, they have become skilled at tuning out irrelevant or useless information.

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Marketing to the millennial generation

December 30, 2010

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Marketing to the millennial generation

The millennial generation – those born in the 1980s or early 90s – is a notoriously difficult cohort to market to.

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Graphic Design Roundup #12 – Web Design, Free PSD, Apple, iPads, Posters, Amazon, & More

December 29, 2010

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This week I have found you guys tons of free Photoshop Files, and inspiration. Enjoy!

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Print creates prospects and digital turns them into customers

December 29, 2010

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Print creates prospects and digital turns them into customers

As ubiquitous as web and digital media is – with e-readers and smartphones and laptops and microblogging – there are very few people who prefer these mediums over print.

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The design elements of concert posters

December 29, 2010

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The design elements of concert posters

As visual and artistic representations of music culture, concert posters have traditionally been a primary force in driving fans to musical events, especially rock concerts.

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Designing a marketing newsletter

December 29, 2010

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Designing a marketing newsletter

Newsletters can be an effective means of connecting with audiences, as they offer a source of news, information and readable material to consumers, while also directly advertising your company’s products or services.

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Design tips for effective business cards

December 29, 2010

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Design tips for effective business cards

In Japan, business cards are viewed as an extension of one’s personality. By disrespecting a card – i.e. shoving it in a pocket or even receiving it with one hand – you are disrespecting the professional who gave it to you.

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Print marketing ideas that still work

December 28, 2010

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Print marketing ideas that still work

Nancy Scott, of the Print Blog "The Digital Nirvana," recently outlined six key print methods that continue to work for businesses and their clients.

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The art of paper folding in graphic design and marketing

December 28, 2010

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The art of paper folding in graphic design and marketing

As print media becomes a narrower marketing medium, it’s up to professionals to forge unique and innovative campaigns.

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The role of contrast in graphic design

December 28, 2010

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The role of contrast in graphic design

When creating a marketing item – be it a brochure, a newsletter, a business card, a logo or even a menu – it is almost always a worthy investment to hire a professional graphic designer.

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Digital media offers new possibilities, but at what cost?

December 28, 2010

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Digital media offers new possibilities, but at what cost?

The growing dominance of digital and online media has come to replace many of our daily routines.

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Sparking prospects’ interest in direct mail campaigns

December 28, 2010

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Sparking prospects’ interest in direct mail campaigns

When it comes to direct mail marketing, there are a number of different print materials you can use – each with its own degree of effectiveness and practicality.

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