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Archive | October, 2010
By creating a greener you, you create a greener world. We all know the benefits in becoming greener on a daily basis, but we all could use some help in how we do it. Especially in a place we go to everyday; our jobs.
Color is an integral part of our daily existence. Since birth, humans quickly develop the ability to see and interpret color. We are bathed in color throughout our day. We have warm colors, cool ones, autumn, and summer colors. Color is used to communicate warnings; it inspires us, soothes us, or can trigger fear.
Copy copy everywhere. It is impossible to have an online presence today without unique content. And if you can’t afford a stable of writers, then you have to write it yourself. These all-around writing tips are designed to help whether it’s for your posts, your emails, your landing pages, or social media.
5 Easy Tips on Urban Photography Here are some quick video tips from the pros on how to increase your skills and start taking stunning outdoor photos.
Business cards have remained a popular self-marketing tool even as web technology has allowed for novel forms of communication through digital formats. Part of the reason why business cards have remained relevant is because of their unique capacity to creatively represent an individual or business.Mark Jamroz, vice president and creative director of the Birmingham, Alabama-based [...]
A New Myspace, Facebook Friendship Pages, Twitter Enhancement Tips, and the confirmation that your social life is alive and well. Just another day for the Sheriff in the wild west world of Social Media.
Eddie Gossage, president of the Texas Motor Speedway, says he likes to doodle for inspiration. More recently, he developed an idea for a print-focused marketing campaign that features little more than hot rods with flames and women dressed in minimal garb.As trite as the "No Limits" campaign may seem, it has proven to be quite [...]
Flyers are one of the most recognizable print marketing or advertising mediums – used in political campaigns as well as promotional gimmicks. But one of the controversial measures surrounding flyer marketing is that of placing flyers on the windshields of cars in parking lots.Companies should consider a few things before forging ahead with such a [...]
October 28, 2010
As mid-term elections approach, political campaigns large and small are grinding down on last-minute advertising. For small-scale local elections with tighter budgets than the multi-million dollar campaigns common on a state or national level, print marketing remains the most effective method to reach new audiences and inform them about a particular candidate or voter proposition.To [...]
A postcard marketing campaign is an inexpensive way to maximize your company's direct mail exposure. Postcards are cost-efficient and offer a visual incentive to delve further into the information provided.However, because postcards are smaller than other print marketing mediums, it is often a good idea to entice audiences with special offers, discounts or sales. A [...]
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The 50th annual Ad Club of Boston Hatch has given its "Best advertising in New England" award to a print ad campaign – an unexpected turn in an industry that is increasingly dominated by digital advertising.The winning ad firm, Brand Content, was recognized for its series of print ads for the Boston Breakers women's professional [...]
Adobe Systems announced earlier this week the winners of the software company's 10th annual Adobe Design Achievement Awards. The award honors the best and most accomplished students in the field of graphic design across 52 different countries and includes more than 20,000 participants."It's very important for design education to be engaged and involved in producing the [...]
October 26, 2010
Stop me if you’ve heard this one before. I found an interesting article from Online Marketing Connect about testing email frequency and how relevant your emails are to your customers. Brendan Regan gave a great example from his own inbox on the frequency of one merchant who’s been pushing offers too frequently. The 7th, 9th, [...]