Archive | September, 2010

Three crucial points for a successful print marketing campaign

September 30, 2010

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Three crucial points for a successful print marketing campaign

Print marketing is still one of the most effective ways to promote a business or product. People only want to spend so much time looking at computer or television screens, so the potential to deliver a palpable object into the hands of an audience is a much sought-after advertising goal.For businesses or professionals looking to [...]

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Wal-mart adopts smaller ?green? business cards

September 30, 2010

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Wal-mart adopts smaller ?green? business cards

Many Walmart employees are switching to smaller, more environmentally efficient business cards. The cards require less paper to make and cite that they have been “printed on 100% post consumer recycled paper.” Also, due to the smaller size, the cards reduce the amount of ink used.The cards are not required among Walmart employees, but many [...]

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Holiday greeting cards still offer a unique sign of consideration

September 30, 2010

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Holiday greeting cards still offer a unique sign of consideration

To some, holiday greeting cards are becoming a thing of the past, but most still argue that the time spent in designing, purchasing and mailing a greeting card is a symbolic gesture of care and consideration. Most people have found that emailed greeting cards, which are growing in popularity, tend to elicit fewer responses from [...]

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Maine begins postcard notification campaign to cut costs

September 29, 2010

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Maine begins postcard notification campaign to cut costs

Maine has announced a unique change to its method of notifying its citizens when it is time to renew their driver’s licenses. Originally, the notification came in the form of large packets – an inefficient and costly practice. The new plan, outlined in a press release Tuesday, will drastically cut down on paper use and [...]

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Print brochure campaign a success for Huntington College

September 29, 2010

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Print brochure campaign a success for Huntington College

Although print marketing is an effective way to reach an audience, it can be inefficient if done incorrectly. Huntington College recognized this problem in its brochure marketing campaign. The school’s brochures were lengthy and overwhelming – as they are at most educational institutions that offer a range of studies. This made it difficult to isolate [...]

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New Jersey postcard show displays unique fan base with unique passion

September 28, 2010

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New Jersey postcard show displays unique fan base with unique passion

The annual Garden State Postcard Show was held Saturday in Parsippany, New Jersey. The show serves as a venue for postcard enthusiasts to come together, share their collections and swap highlights of the overlooked fan collective.Don Preziosi is one of those enthusiasts and, in speaking to the Daily Record’s Rob Jennings, mentioned he had amassed [...]

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Business cards remain a strong marketing technique

September 27, 2010

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Business cards remain a strong marketing technique

Despite competing technologies on the web and in mobile devices, business cards are still a very popular way for professionals to promote their business offerings. Because it is often the first impression a professional makes on a prospective client, a well-designed and informative business card can be the principal reason for marketing success or failure.Many [...]

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Company launches campaign to promote the importance of paper

September 27, 2010

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Company launches campaign to promote the importance of paper

A leading paper manufacturer has announced a new ad campaign designed to increase public awareness of paper products. Domtar Corporation’s “Paper Because” campaign will include advertisements in the New York Times, Fast Company, the Wall Street Journal and National Geographic, among other publications. “There are times when no substitute for paper will suffice,” said Domtar [...]

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Quick and Quirky Holiday Marketing Ideas to Boost Sales

September 24, 2010

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A little economic stress doesn’t mean you can’t have fun – and success – this holiday marketing season. When you’re developing your seasonal marketing plan for this year, think convenience and bargains for your customers. The economy has made some people a bit more stressed out than usual, so the easier you can make it [...]

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Local Marketing Could Be Your Answer

September 24, 2010

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Marketing at a local level by reaching out to communities with targeted messages can be much more effective than trying to reach a broader customer base. Did you know that over 10 billion unique searches occur online each month in the U.S. and it’s estimated that about 40% of those are for local services businesses, [...]

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8 Fun and Easy Email and Twitter Marketing Resources

September 24, 2010

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Even if you consider yourself an email marketing or Twitter newbie, you’ll find these resources fun and easy to use. From creating more powerful call to action buttons for your email, to cleaning up your Twitter stream so it doesn’t drive you crazy, you’ll be good to go.    

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Printing in the digital world

September 24, 2010

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Printing in the digital world

As eReader sales skyrocket and newspapers shift their medium to the internet, print digitization has become a pressing issue. According to Seth Kahan at Fast Company, the U.S. print industry is valued between $140 billion and $150 billion dollars. With so much capital allotted, it is important to stay updated on print industry news and [...]

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Brooklyn small businesses launch postcard campaign

September 23, 2010

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Brooklyn small businesses launch postcard campaign

A number of Brooklyn-based charities and organizations launched a postcard campaign to promote local small businesses earlier this month. Heart of Brooklyn, a cultural partnership, teamed up with other small business collaboratives to deliver hundreds of promotional postcards throughout the Prospect Heights neighborhood in Brooklyn, New York.Called “Extraordinary People, Places and Deals in the Heart [...]

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Wine shop marketing campaign features humorous poster

September 20, 2010

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Wine shop marketing campaign features humorous poster

A wine shop in Massachusetts is getting attention with a unique marketing campaign that takes a lighthearted jab at a neighboring state's governor.The Wine Connextion in North Andover, Massachusetts, is only a few miles from the state's border with New Hampshire – where residents have been known to travel to purchase alcoholic beverages at a [...]

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5 Free Marketing Resources

September 16, 2010

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5 Free Marketing Resources

There are tons of great resources out there to assist you in your marketing endeavors no matter what type of business you have, or products and services you offer. These are a few current favorites – all free – all good.

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