Seems like everyone these days pit traditional and modern against each other like they are mortal enemies. E-books vs Physical Books. Television vs Streaming. Digital vs Print. The story stays the same and the logic is simple. Modern technology is slowly but steadily changing the way we live and the traditional’s relevance is shrinking. Or […]
Summer is definitely heating up and it is time that you should start creating a marketing campaign to take advantage of that. The weather is changing. People are going out and traveling. Seasonality definitely has a significant effect on consumer spending. Being aware of summer trends and planning accordingly can help your marketing effort gain […]
There is this unofficial rule of direct mail postcards called the 40/40/20 rule. It’s the formula for the right combination of factors for a successful direct mail marketing campaign. 40/40/20 Rule of Direct Mail Postcards According to Ed Mayer, the marketer who coined the term, said that 40% of your direct mail advertising success depends on […]
Are you trying to increase your social media followers and convert them to customers? Social media contests are probably the most reliable way for doing so. Not only do they increase your followers and social media engagement, they also have the potential to improve your relationship with your customers. Contest marketing in platforms such as Facebook, […]
Did you know that the most trusted form of advertising is peer recommendation? According to global information company, Nielsen, 83%, or 8 out of 10 global consumers trust word of mouth recommendations from friends and family. Aside from that, around two-thirds say that they trust reviews from other consumers posted online. Compare that to advertising […]
So you’ve created that one-of-a-kind email, anticipating a great response from your mailing list. You’re having a sale and there are great offers and discounts available to your customers. But you looked at the stats. The numbers from your analytics drowned your eagerness. The click-through rates are low. The response is minimal to nothing at […]
Business is not a shot in the dark, relying sorely on luck. Sure, sometimes it works. You throw ideas against a wall and sometimes a few stick. More often than not, this results in a failure that could have easily been prevented if you had a grasp of who your target market is. But that is easier […]
This post presents some of the most outstanding restaurant branding and design you will ever see. The designs featured in this post are truly inspiring and artistic and were all created as part of larger branding campaigns; these menu designs reflect a certain graphic aesthetic that is mirrored in the furniture, décor, business cards, letterheads, cutlery, etc. If you are thinking about rebranding or are in the process of creating your own bar or restaurant empire, then look no further than these 10 incredible menu designs for inspiration.